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BSFA and SFF News and Events:

20 October 2007 - Marrying Authors to their Market: A Genre Perspective
..."As I see it, there are currently two schools of thought – to package your SF/F novel to appeal to as wide a readership as possible, in the hope of enticing readers from other areas of the bookstore to pick it up on a whim; or to package your SF/F novel to appeal to the perceived core readership of the genre, or indeed, fans of Battlestar Galactica and Doctor Who, people who want a book with a spaceship or a wizard on the front of it."...more
Created by Del on 20 October 2007 at 12:00

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